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Responsible consumption

Responsible consumption

Drinking large quantities of alcoholic beverages is harmful to human health and dangerous to personal and social security! Beer is a drink, as a rule, low in ethanol content compared to other distilled or fermented beverages, including wine! When consumed in moderation and responsibly by healthy adults, beer can be a pleasure and can be combined with a balanced, healthy and active lifestyle. Beers that are rich in bioactive ingredients, such as NISSOS, can also be as beneficial to human health as red wine, if enjoyed in moderation!

THE NISSOS APPROACH

NISSOS are beers of enjoyment!  We are explicitly against the “quantitative”, uncontrolled consumption of beer or other alcoholic beverages with the aim of drinking ” big”!

Our entire effort is to create beers that excel ORGANICALLY and are awarded internationally! Consequently, we are exclusively and ONLY targeting those who see beer as a gastronomic experience and drink … not with the stomach but with the mind!!!

We explicitly support the conscious enjoyment of NISSOS beers in moderation and reject any form of abuse or unconscious consumption.

1. WE ONLY PROMOTE OUR BEERS RESPONSIBLY

As we don’t want to contribute to excessive consumption or abuse, we have set standards and comply with national Codes for beer and alcohol advertising.

We only place marketing communications where at least 70% of the audience is over 18 years of age and never imply that alcohol is the key to social, sexual or other success.

We define commercial communications as all activities carried out for the purpose of promoting our brands. This includes: all advertising, branding, product description, packaging and labelling, digital and mobile communications, sponsorships, product placement, promotions and point of sale materials.

2. WE ASK OUR EMPLOYEES TO ACT AS AMBASSADORS

We encourage our employees to also act as advocates for responsible alcohol use and to set a personal example.

3.WE COOPERATE WITH OUR INDUSTRY

We are fully involved in initiatives aimed at reducing alcohol abuse.

The joint effort and cooperation of all beer producers can be a valuable tool for the continued encouragement of responsible alcohol consumption in our country. Breweries, governments, NGOs, consumer groups, authorities, the state, retailers, HORECA shop owners and social groups all have a valuable role to play in encouraging responsible consumption.

WE URGE PEOPLE WITH ALCOHOL OR OTHER SUBSTANCE DEPENDENCE ISSUES TO SEEK SPECIALIST HELP
HELPLINE FOR ADDICTIONS 1145

AND WHAT’S ALCOHOL AGAIN?

Alcohol is created when fruits, vegetables or grains are fermented. This requires the use of yeast or bacteria to chemically convert the sugar in the food into alcohol.

The chemical name of alcohol in drinks is ethanol. Ethanol is a colourless liquid that is lighter than water – one millilitre weighs about 0.8 grams. The amount of alcohol present in different fermented products varies greatly.
The percentage of alcohol in a typical beer is about 5%; for wine it is about 12% and for spirits over 35%; alcoholic beverages also contain energy (calories) from alcohol (30 kilojoules per gram).

Nissos Beer-

PRESERVATION OF THE NATURAL ENVIRONMENT

We take environmental sustainability very seriously and understand the importance of the concepts of Reduction, Reuse and Recycling, i.e. the reduction of the environmental impact of our activities.

We strive to use fewer and fewer natural resources, reducing CO2 emissions and producing as little waste as possible. We actively support the EU’s sustainability policy. As water makes up more than 90% of beer, reducing water use is a key priority for us to ensure both the continued supply of quality water and the protection of this important resource.

We also find innovative ways to reuse secondary products that are discarded from our production process, such as our nutrient-rich malt residue, which we offer to feed our island’s cattle.