NISSOS are beers of enjoyment!\u00a0 We are explicitly against the “quantitative”, uncontrolled consumption of beer or other alcoholic beverages with the aim of drinking ” big”!<\/p>\r\n
Our entire effort is to create beers that excel ORGANICALLY and are awarded internationally! Consequently, we are exclusively and ONLY targeting those who see beer as a gastronomic experience and drink … not with the stomach but with the mind!!!<\/p>\r\n
We explicitly support the conscious enjoyment of NISSOS beers in moderation and reject any form of abuse or unconscious consumption.<\/p>\r\n
As we don’t want to contribute to excessive consumption or abuse, we have set standards and comply with national Codes for beer and alcohol advertising.<\/p>\r\n
We only place marketing communications where at least 70% of the audience is over 18 years of age and never imply that alcohol is the key to social, sexual or other success.<\/p>\r\n
We define commercial communications as all activities carried out for the purpose of promoting our brands. This includes: all advertising, branding, product description, packaging and labelling, digital and mobile communications, sponsorships, product placement, promotions and point of sale materials.<\/p>\r\n
We encourage our employees to also act as advocates for responsible alcohol use and to set a personal example.<\/p>\r\n
We are fully involved in initiatives aimed at reducing alcohol abuse.<\/p>\r\n
The joint effort and cooperation of all beer producers can be a valuable tool for the continued encouragement of responsible alcohol consumption in our country. Breweries, governments, NGOs, consumer groups, authorities, the state, retailers, HORECA shop owners and social groups all have a valuable role to play in encouraging responsible consumption.<\/p>\r\n